Instagram’s product-tagging tool is now available to even more people: How to make it work

Instagram has announced that it is expanding the ability to add product tags in its posts to every user in the United States. On creating a post, all users will be able to tag a brand and then specify a product. Visitors who tap those product tags can to get detailed information on the product through an Instagram detail page.

Currently, you can only tag products on posts to the feed and product tagging only works on public accounts, not private one. Instagram is working on making this feature available for stories.

“Now we are giving access to everyone to inspire those closest to them by enabling product tagging in posts. From supporting brands you love to helping your friends and family discover new products they may like, sharing products on Instagram just got easier,” the company said in a statement.

When creating a post, use the tagging feature to tag a brand then specify a product. When someone taps on your product tag on your published Feed post, they will be able to get detailed information about the product through a product detail page on Instagram and then can purchase the product directly in app or through the brand’s product detail page.

How to add a product tag:

Start to create a post on Feed.

Tap ‘Tag people’.

Search and tag the brand first. 2 options should show up at the bottom labeled ‘People’ & ‘Products’.

Tap ‘Products’.

Tap photo to start tagging products. Use descriptors to find the product. Once you find the product, specify any styles and/or colors, then tap to add tag.

Hit ‘share’ to publish the post!

Meanwhile, Instagram revealed a new feature that will make it easier for users to support a social cause on the platform. With this feature, every time users search for a hashtag that belongs to a social cause, it will give them an option to back the movement if they want. They can just tap on “Support” and choose to “spread the word” via direct messages on the platform or start a fundraiser.

As per the blogpost, “Hashtags have long been a place where people discover new causes to support on Instagram, and now when you search for specific hashtags associated with certain movements, you’ll have the option to support them.”


– Open your Instagram app.
– Toggle over to your profile and locate the post you want to tag someone in.
– Tap the three dots above the photo or video and select “Edit.”
– Tap “Tag People” and enter their name or username, then tap to select the proper user.

– When creating a feed post, tap Tag Products to open the tagging menu.
– Tap on the photo you’d like to add product tags to.
– Search your catalog to find the product you want to tag.
– Once you’re finished, tap Done.

By default, when someone tags a photo or video of you, it will automatically be added to your profile. Tap your profile picture in the bottom right to go to your profile. Tap in the top left.

– After you’ve selected a photo and added a caption, effects, and filters, tap Tag Products from the Share screen.
– Tap the products in the photo you want to tag.
– Enter the names of the products you want to tag, then select them as they appear in the search box.
– Tap Done.
– Tap Share.

When I tag someone in a photo or video on Instagram, who can see it? The people you tag in a photo or video are visible to anyone who can see it. If your Instagram account is set to public, anyone can see the photo or video, and the person you tagged will get a notification.

How to set up auto-tagging with product tag: in your Instagram account you will need to add a hashtag of the following format to each post: #ssw_t_{product_tag} for example, #ssw_t_dress. Then, products with the tag “dress” will be automatically added to the Instagram posts with the hashtag “#ssw_t_dress”.


Instagram has announced that it is expanding the ability to add product tags in its posts to every user. The company introduced a new feature, where people can automatically tag products when they are mentioned on photos or videos, and they can also go to the Instagram profile and tap into the product tag from there.