Snapchat partners with publishers to roll out the new Dynamic Stories feature: How it works

Snapchat introduced Dynamic Story to its users. Publishers will be able to make posts from stories that have been published on their website. According to the company, this new Discover format automatically creates Stories using the publisher’s RSS feed. It is currently being tested in India, France, and the UK.

Snapchat claims that users can now follow the latest news from trusted news sources, in real time as it happens. Snapchat claims that they do not offer an open newsfeed where publishers or unvetted people can publish misleading and false information to large audiences. The Discover tab will only be available to verified creators and publishers.

Snapchat revealed the identities of publishers it has partnered to create Dynamic Stories.

* US: Axios. Bloomberg. CNN. Complex Networks. Conde Nast (Self. Vogue), ESPN. Insider. New York Post. Page Six. Self. The Wall Street Journal. The Washington Post. TMZ. Vice. Vogue.

* UK: British Vogue. GQ UK. The Independent. The Mirror.

* France: Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, Vogue France

India: GQ India MissMalini and Pinkvilla, Sportskeeda. The Quint, Times Now, Vogue India

Snapchat stated that “By linking publishing on Snapchat to our partners’ existing workflows, we have created an easy method for them create daily content at significantly lower cost.” The new format will be a major part of our ongoing effort to provide local content for our global community.

Snapchat recently revealed that Snapchat users can now share YouTube videos directly through their Snapchat Camera.

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Conclusion

Snapchat introduced Dynamic Stories to its users. Publishers will be able to make posts from stories that have been published on their website. According to the company, this new Discover format automatically creates Stories using the publisher’s RSS feed. It is currently being tested in India, France, and the UK.